No more use in buying Facebook ‘likes’

No more use in buying Facebook ‘likes’

September 27, 2012 Web Comment

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Willemstad – This week Facebook has started to process of deleting fake likes on business pages. The social network will be purging fake likes created by fake user accounts, purchased bulk likes and malware. Facebook tells business owners no to fear big drops in likes, supposedly only 1% of likes on brand pages will disappear due to the removal.

According to Mashable, Texas HoldEm Poker is leading the lost likes pack with a total loss of almost 200.000 fans in just two days. Other top losers are CityVille (-73.000), Lady Gaga (-66.000), Rihanna (-50.000) and Justin Bieber (-45.000). As of this moment it appears the worst of Facebook’s like purge has already passed. Most of the above monitored brands lost far fewer fans today than during the previous days. Some pages like Rihanna’s and Justin Bieber’s Facebook pages are actually already back to growing in fan amounts today.

The improvement on the social network will push brands even more to generate interesting and relevant content and to engage with their real fans. Also, an underlying strategy could be for Facebook to boost their own ad and ‘promote post’ revenues, since businesses will have to find other ways to promote their brand pages to a wider audience.

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